Fitt Insider 251. Andrew Lachlan, Founder & CEO of Sauna House
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Aug 20, 2024 Andrew Lachlan, founder and CEO of Sauna House, shares his inspiring journey of personal transformation and the founding of his modern bathhouse brand. He delves into the benefits of contrast therapy, detailing how tech-free spaces foster wellness and community. Andrew discusses the challenges and rewards of expanding through franchising, ensuring a unique customer experience while connecting ancient traditions with modern needs. With nine new locations on the horizon, he emphasizes the importance of creating spaces that enhance mental and physical health.
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Andrew's Sobriety and Sauna Journey
- Andrew Lachlan found deep benefit in sauna and cold therapy during his sobriety and recovery journey.
- His passion led him to open the first Sauna House in Asheville and rapidly scale through franchising.
Building Franchising Support Systems
- Franchise growth requires building strong systems and coaching franchisees on real estate, construction, and operations.
- Empower local entrepreneurs and provide franchise support tailored to the large and costly buildouts.
Educating Customers Effectively
- Provide customers with exceptional experiences to educate them about sauna bathing benefits.
- Use resources like blogs and patient coaching to help customers understand safe and effective use.