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3 Things We Did to Make Freewyld a Top-Performing STR

May 2, 2025
Explore the journey of transforming Freewyld into a beloved cabin brand in Idyllwild. Discover how 'unreasonable hospitality' shaped their operational values and enhanced guest experiences. Dive into the innovative revenue management strategies that boosted their success. Learn about the exciting relaunch of The Foundry, a mastermind program aimed at empowering hospitality operators. This conversation is rich with insights for anyone eager to elevate their short-term rental game!
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ANECDOTE

Unexpected Success of Freewyld

  • Eric Moeller shares the uncertainty and excitement launching Freewyld in the small town of Idyllwild.
  • The brand exceeded expectations with strong demand, guest experiences, and recognition.
INSIGHT

Mission Drives Market Performance

  • Freewyld's mission is to help guests disconnect from technology and reconnect with nature.
  • This approach led to double occupancy and ADR compared to competitors in the market.
ANECDOTE

Building Wildwood Park Experience

  • Eric describes creating Wildwood Park as a transformative guest experience on a challenging property.
  • Wildwood Park offers immersive outdoor amenities like trails, a stargazing net, and fire pits to enhance guest connection with nature.
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