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In this behind-the-scenes episode, Kaye Putnam and Eric Moeller reflect on the unexpected rise of Freewyld, our design-forward cabin brand rooted in Idyllwild, California, and built to help guests disconnect from tech and reconnect to what matters.
From humble beginnings to building Wyldwood Park, they share the lessons, pivots, and breakthroughs that helped Freewyld evolve from an idea into one of the most-loved short-term rental stays in SoCal. You’ll hear how “Unreasonable Hospitality” became a core operating value, why revenue management is a growth lever most hosts overlook, and what’s next, including the relaunch of The Foundry, their mastermind for hospitality operators looking to scale with excellence.
This episode is packed with insights for anyone in the hospitality, STR, or real estate investment world looking to create unforgettable guest experiences—and stronger revenue along the way.
Mentioned in this episode:
Chapters & Timestamps
00:00 – Introduction to Freewyld and Idyllwild
02:45 – Building the Freewyld Brand
06:01 – Creating the Wyldwood Park Experience
08:48 – Unreasonable Hospitality in Operations
11:46 – Improving Guest Experience and Communication
14:57 – Revenue Management and RPM Launch
18:10 – Scaling Freewyld and Future Plans
21:06 – The Foundry Mastermind Relaunch
Keywords: Freewyld, Idyllwild, Wyldwood Park, short-term rentals, hospitality, guest experience, revenue management, operational excellence, boutique travel, Freewyld Foundry, STR marketing, community building, The Foundry mastermind, Wyld Mode.
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