Quick takes on Categories, WOM and Frameworks

Oct 25, 2023

Christopher Lockhead, a category creation expert, and Nilan Peiris, a word of mouth specialist, discuss topics such as category creation, word of mouth marketing, abandoning business frameworks, and the shutdown of Google Podcasts. They also touch on their experiences with COVID shots, sharing content lists, and transitioning to a new podcast player. In addition, they talk about the importance of customer value, counterpositioning, and their criticism of a previous guest's behavior.

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Introduction

00:00 • 2min

Discussion on COVID shots and sharing content lists

01:58 • 2min

Lists, Tie-Ins, and Enjoying Lenny's Podcast

03:59 • 2min

Focusing on Customer Value and Counterpositioning

06:15 • 22min

Transitioning from Google Podcasts to another player

28:43 • 8min

Note system for podcasting and criticism of a previous guest

36:27 • 5min