Searching For SaaS
Quick takes on Categories, WOM and Frameworks
Oct 25, 2023
Christopher Lockhead, a category creation expert, and Nilan Peiris, a word of mouth specialist, discuss topics such as category creation, word of mouth marketing, abandoning business frameworks, and the shutdown of Google Podcasts. They also touch on their experiences with COVID shots, sharing content lists, and transitioning to a new podcast player. In addition, they talk about the importance of customer value, counterpositioning, and their criticism of a previous guest's behavior.
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Quick takeaways
- Christopher Lockhead discusses the concept of counterpositioning and the importance of making a next-level difference in business.
- Word-of-mouth marketing can be leveraged by focusing on product quality and making it easy for customers to share positive experiences.
Deep dives
Lenny's Podcast: Expanding thinking on marketing and business tactics
Lenny's podcast is highly recommended for its ability to expand thinking on marketing and business tactics. The host is humble and asks thought-provoking questions to guests. The podcast focuses on high-level strategies that apply universally to businesses. The episode featuring Christopher Lockett is particularly insightful, as he discusses the concept of counterpositioning and the importance of making a next-level difference. The podcast also emphasizes the significance of customer-centric marketing and the power of word-of-mouth marketing. Overall, the podcast provides valuable insights for anyone interested in marketing and business growth.
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