In this episode, Nilan Peiris, CPO of Wise, shares tactical advice on driving word of mouth and strategies for measuring WOM. Wise uses NPS surveys to determine growth and product strategy. They incentivize teams to do hard things, resulting in a 3x increase in referrals. The episode also covers how Wise structures its product and growth teams.

Nilan Peiris, Chief Product Officer at Wise, shares invaluable insights on scaling a business to 1 million users. He discusses effective growth tactics and common pitfalls, emphasizing the importance of user experience and transparent communication. Nilan reveals the two types of content every company needs and how to outshine competitors with limited budgets. He provides a framework for excelling in performance marketing while offering lessons learned from Wise's growth strategies. Don't miss his thoughts on the evolving role of AI in shaping marketing efforts.

Christopher Lockhead, a category creation expert, and Nilan Peiris, a word of mouth specialist, discuss topics such as category creation, word of mouth marketing, abandoning business frameworks, and the shutdown of Google Podcasts. They also touch on their experiences with COVID shots, sharing content lists, and transitioning to a new podcast player. In addition, they talk about the importance of customer value, counterpositioning, and their criticism of a previous guest's behavior.