Nilan Peiris

Nilan Peiris, Chief Product Officer at Wise, shares his expertise in word-of-mouth marketing and product-led growth strategies. He provides tactical advice on boosting referrals and discusses how NPS surveys shaped Wise's growth. Nilan reveals a small change that tripled referrals and explains how Wise's innovative pricing strategies build customer loyalty. He emphasizes fostering a culture of experimentation and balancing data with intuition in product development, offering insights on enhancing user experiences to stimulate organic growth.

Nilan Peiris, Chief Product Officer at Wise, shares his expertise on scaling growth. He discusses key strategies that helped Wise acquire their first million users and reveals what didn't work. Nilan emphasizes the importance of creating two types of content to outpace competitors and explains why SEO and SEM still matter. He also dives into performance marketing, highlighting common mistakes and the right time to diversify channels. Hear firsthand insights from his journey in the fintech sector and valuable lessons on customer acquisition.

Christopher Lockhead, a category creation expert, and Nilan Peiris, a word of mouth specialist, discuss topics such as category creation, word of mouth marketing, abandoning business frameworks, and the shutdown of Google Podcasts. They also touch on their experiences with COVID shots, sharing content lists, and transitioning to a new podcast player. In addition, they talk about the importance of customer value, counterpositioning, and their criticism of a previous guest's behavior.