In this chapter, they discuss the importance of focusing on the value to the customer rather than getting into specific product features. They also mention counterpositioning and provide examples to illustrate this concept.
On the show this week we share our quick takes on category creation (Christopher Lockhead), word of mouth, abandoning business frameworks and Google Podcasts shutdown.
Links
- Lenny’s Podcast (https://www.lennysnewsletter.com/podcast)
- Category creation - https://www.lennysnewsletter.com/p/how-to-become-a-category-pirate-christopher#details
- WOM - https://www.lennyspodcast.com/how-to-drive-word-of-mouth-nilan-peiris-cpo-of-wise/
- Frameworks - https://commoncog.com/reality-without-frameworks/
This is episode 92