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22min chapter
Quick takes on Categories, WOM and Frameworks
Searching For SaaS
Focusing on Customer Value and Counterpositioning
In this chapter, they discuss the importance of focusing on the value to the customer rather than getting into specific product features. They also mention counterpositioning and provide examples to illustrate this concept.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode