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Marketecture: Get Smart. Fast.
Episode 69: WPP's CTO spends over $300 million per year on AI
Apr 26, 2024
Stephan Pretorius, WPP's CTO, discusses investing $300 million/year in AI. Topics include AI in marketing, challenges of one-to-one marketing, Google's cookie delay, tech launch challenges, TikTok acquisition speculation, and Palantir's data solutions.
45:20
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Quick takeaways
- Google delayed third-party cookies deprecation causing industry frustration.
- Potential TikTok sale could impact ad revenue distribution and fetch steep price tag.
Deep dives
Google delays deprecation of cookies
Google has delayed the deprecation of third-party cookies for a third time, citing technical issues with latency and limitations to only work with GAM as an ad server. This move has caused frustration and uncertainty in the industry.
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