Marketecture: Get Smart. Fast.

Episode 69: WPP's CTO spends over $300 million per year on AI

4 snips
Apr 26, 2024
Guest
Stephan Pretorius
Stephan Pretorius, WPP's CTO, discusses investing $300 million/year in AI. Topics include AI in marketing, challenges of one-to-one marketing, Google's cookie delay, tech launch challenges, TikTok acquisition speculation, and Palantir's data solutions.
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Episode notes
1
Introduction
00:00 • 2min
2
Exploring the Impact of AI in Marketing and Advertising
01:47 • 27min
3
Reflections on Google's Cookie Deprecation Delay and Concerns
29:07 • 2min
4
Discussion on Challenges and Solutions in New Technology Launch
31:09 • 2min
5
TikTok Acquisition Speculation and Tech Company Performance Analysis
33:25 • 8min
6
Exploring Palantir's Data Solutions and Flexibility in Tech Innovation
41:18 • 4min