Marketecture: Get Smart. Fast.
Episode 69: WPP's CTO spends over $300 million per year on AI
Apr 26, 2024
Stephan Pretorius, WPP's CTO, discusses investing $300 million/year in AI. Topics include AI in marketing, challenges of one-to-one marketing, Google's cookie delay, tech launch challenges, TikTok acquisition speculation, and Palantir's data solutions.
45:28
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Google delayed third-party cookies deprecation causing industry frustration.
- Potential TikTok sale could impact ad revenue distribution and fetch steep price tag.
Deep dives
Google delays deprecation of cookies
Google has delayed the deprecation of third-party cookies for a third time, citing technical issues with latency and limitations to only work with GAM as an ad server. This move has caused frustration and uncertainty in the industry.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
