Stephan Pretorius

Stephan Pretorius, WPP's CTO, discusses investing $300 million/year in AI. Topics include AI in marketing, challenges of one-to-one marketing, Google's cookie delay, tech launch challenges, TikTok acquisition speculation, and Palantir's data solutions.

Stephan Pretorius, the CTO of WPP, discusses how AI should elevate human intelligence rather than replace it. He emphasizes a people-first approach, arguing that technology enhances roles by simplifying tasks. Pretorius also shares his unconventional journey from aspiring classical musician to a digital media innovator. The conversation touches on AI's impact on creativity, the importance of ethical practices in content generation, and the humorous absurdities of early AI creations, making for an insightful and entertaining discussion.