Exploring the Impact of AI in Marketing and Advertising

This chapter delves into the significant role of AI in transforming marketing and advertising strategies, discussing investments in internal technology, development of AI tools, and utilizing AI for media planning and knowledge management. The speakers highlight the shift towards AI-driven personalization, the challenges of one-to-one marketing, and the potential automation of marketing tasks. They also touch upon the ethical considerations and practical challenges of relying solely on AI for marketing decisions.