Isaac French, a hospitality entrepreneur and creator of Live Oak Lake, has transformed a $20k investment into a stunning $7M micro-resort in Waco, Texas. He shares his journey of leveraging Instagram to build a brand with 150k followers and achieve 95% occupancy. The conversation dives into innovative publicity strategies, the importance of unique design, and word-of-mouth marketing. Isaac also discusses navigating hospitality regulations and the creative funding methods that fueled his success, making for an insightful listen for aspiring entrepreneurs.
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question_answer ANECDOTE
From $20K to $2.3M Micro-Resort
Isaac French grew Live Oak Lake from a $20K earnest money deposit to a $2.3M property in nine months.
After a two-week Airbnb suspension, he leveraged an influencer giveaway to gain 5,000 followers and $40,000 in direct bookings in seven days.
volunteer_activism ADVICE
Guide Influencers Explicitly
Guide influencers explicitly on what to post to align with your brand interests.
Use smaller micro creators with authentic engagement to get high ROI bookings and audience growth.
volunteer_activism ADVICE
Create Instagrammable Moments
Design properties with Instagrammable moments like scenic views and unique amenities.
Thoughtful design that pleases guests visually also drives word of mouth and social sharing.
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The Remarkable Power of Giving People More Than They Expect
Will Guidara
In 'Unreasonable Hospitality,' Will Guidara shares his experiences as the General Manager of Eleven Madison Park and The NoMad, highlighting the importance of hospitality in any business. The book emphasizes that simply offering a great product is not enough; organizations must also focus on creating authentic connections and memorable experiences for both customers and employees. Guidara provides practical advice on setting expectations, managing teams, and adapting to unexpected situations, all while maintaining a commitment to hospitality that goes beyond mere service. His approach is applicable across various industries, not just limited to restaurants and luxury businesses.
From a $20k dream to a $7M micro-resort, Isaac French built Live Oak Lake into an Instagram sensation with 150k followers and 80% direct bookings. Rich Somers dives deep with Isaac on building the brand, automating guest touchpoints, and what it takes to create a hospitality experience that’s both stunning and efficient. Get ready for insider strategies to level up your game.
Isaac French is a former accountant turned hospitality entrepreneur and the creator of Live Oak Lake, a luxury micro-resort in Waco, Texas, renowned for its design and guest experience. With over 150,000 Instagram followers (@liveoaklake), the resort boasts 95% occupancy and continues to set a new standard in experiential hospitality.
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