The Rich Somers Report How a $20K Investment Built a $7M Micro-Resort | Issac French E352
10 snips
May 29, 2025 
Isaac French, a hospitality entrepreneur and creator of Live Oak Lake, has transformed a $20k investment into a stunning $7M micro-resort in Waco, Texas. He shares his journey of leveraging Instagram to build a brand with 150k followers and achieve 95% occupancy. The conversation dives into innovative publicity strategies, the importance of unique design, and word-of-mouth marketing. Isaac also discusses navigating hospitality regulations and the creative funding methods that fueled his success, making for an insightful listen for aspiring entrepreneurs.
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From $20K to $2.3M Micro-Resort
- Isaac French grew Live Oak Lake from a $20K earnest money deposit to a $2.3M property in nine months.
- After a two-week Airbnb suspension, he leveraged an influencer giveaway to gain 5,000 followers and $40,000 in direct bookings in seven days.
Guide Influencers Explicitly
- Guide influencers explicitly on what to post to align with your brand interests.
- Use smaller micro creators with authentic engagement to get high ROI bookings and audience growth.
Create Instagrammable Moments
- Design properties with Instagrammable moments like scenic views and unique amenities.
- Thoughtful design that pleases guests visually also drives word of mouth and social sharing.
