How a $20K Investment Built a $7M Micro-Resort | Issac French E352
The Rich Somers Report
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From Investment to Influence: Building a Micro-Resort
This chapter explores the journey of transforming a $20,000 investment into a thriving micro-resort through strategic marketing and influencer collaborations. It highlights challenges like an Airbnb account suspension and how innovative publicity strategies, including engaging local influencers, led to substantial growth in both bookings and social media following. Additionally, the chapter discusses the significance of word-of-mouth marketing, unique property design, and building a personal brand in the competitive hospitality industry.
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