
The Rich Somers Report
Join host Rich Somers, as he interviews top real estate investors, entrepreneurs, and athletes from all over the world to discuss all things real estate, business, and wealth related. His first guests include Tarek El Moussa - real estate investor & TV personality, and Cliff Avril - former Seattle Seahawks player & Super Bowl XLVIII Champion. Rich is an active real estate investor and entrepreneur holding a portfolio of apartment buildings, boutique hotels, and short-term rentals valued in excess of $80M. He was an air traffic controller for the government for 11 years, and cashed out his 401k to get his start in real estate investing. Connect with Rich on Instagram: @rich_somers
Latest episodes

May 17, 2025 • 32min
Full Guide to Start Your Personal Brand in 2025 | Rich Somers Saturday Edition E347
Discover how to skyrocket your personal brand in 2025 with proven strategies! Learn the crucial role of podcasting in building authority and driving revenue. Explore growth hacks from top creators and master content creation for social media. Uncover the secret to cultivating an engaged audience and why undervalued attention gives you a competitive edge. Plus, get insider tips on creating a content flywheel that keeps your posts flowing without burnout. This is your roadmap to success in the digital landscape!

May 15, 2025 • 1h 2min
All In or Nothing: Building a $200M/yr Wellness Brand from Scratch | Durana Elmi & Shahab Elmi (Cymbiotika) E346
Shahab Elmi and Durana Elmi, the dynamic husband-and-wife team behind Cymbiotika, share their inspiring journey from a garage startup to a thriving $200M wellness brand. They discuss the power of a 'no plan B' mindset, the importance of hiring top talent, and the unique challenges of scaling without external funding. The couple also emphasizes the significance of product quality, customer feedback, and the innovative use of liposomal delivery in the supplement industry. Their insights on leadership, resilience, and company culture make this conversation a must-listen for aspiring entrepreneurs.

May 13, 2025 • 1h 28min
Put Yourself in Situations Where the Hard Way is The Only Way | Brad Rice E345
In this engaging discussion, host Brad Rice, known for his insights on entrepreneurship, interviews Rich Somers, a savvy real estate and boutique hotel investor. They dive into Rich's transformative journey, from navigating high-stress careers to finding investment potential in overlooked hotel properties. Rich emphasizes the importance of personal branding and mentorship. He shares inspiring stories of overcoming obstacles and leveraging local relationships in real estate, all while showcasing innovative strategies for success in the evolving market.

May 10, 2025 • 53min
Exposing Credit Card Hacks They Don't Want You To Know | Jack McColl E344
Jack McColl, known as “The King of Debt,” is a savvy entrepreneur and founder of Credit Stacking. He shares his incredible journey from zero business credit to securing $500,000 in under a year. The conversation dives into maximizing credit card benefits, with tips on 0% interest capital and recommending various credit cards for travel and business. They also discuss balancing fitness with professional success, thrilling adventures like kitesurfing in South America, and the lavish comforts of first-class flying. Jack’s insights are sure to inspire entrepreneurs looking to finance their dreams.

May 8, 2025 • 49min
From Prison to Prosperity: Inspiring Rags to Riches Success Story | Frank Benton E343
Frank Benton, an inspiring entrepreneur and investor, shares his incredible journey from serving five and a half years in prison to building a thriving business and real estate portfolio. He discusses how he transformed his mindset during incarceration, embracing focus and structure. Frank offers insights into starting with Craigslist gigs, flipping properties, and growing his renovation company. He emphasizes the significance of community, personal branding, and resilience, proving that discipline and the right circle can lead to remarkable success.

May 6, 2025 • 1h 10min
Stay Ahead of the Curve: Embracing AI in Your Business | Rob Stadnick and Nate Parsons E342
Rob Stadnick and Nate Parsons, co-founders of AI Explained, share their insights on integrating AI into businesses for immediate benefits. They discuss using tools like ChatGPT to streamline workflows, automate tasks, and enhance productivity while maintaining customer relationships. The episode covers the importance of avoiding distractions from trendy AI tools, the need for a solid tech infrastructure, and strategies for scaling operations effectively. Tune in for practical advice on leveraging AI to drive growth and profitability.

May 3, 2025 • 47min
Unlocking the Power of YouTube, Rumble, and Twitch for Brand Scaling | Michael Sartain Saturday Edition E341
Michael Sartain, a content strategist and podcast host, shares his expertise on maximizing brand growth through platforms like YouTube, Rumble, and Twitch. He discusses the intricacies of live streaming, including audience engagement and monetization strategies. Delving into viral content creation, he highlights the importance of understanding platform algorithms and navigating challenges like shadowbans. Michael also offers insights on managing negativity and optimizing follower engagement on Instagram, making this a must-listen for aspiring content creators.

42 snips
Apr 30, 2025 • 1h 10min
Stop Wasting Your Life: I Asked Dan Martell How to Go From Broke to Rich in 2025 | Dan Martell E340
Dan Martell, a bestselling author and entrepreneur, discusses the crucial role of taking action in achieving wealth. He shares his transformation from introverted and overweight to a confident, successful individual. The conversation highlights the significance of personal fitness in financial growth and how to embrace an entrepreneurial mindset. Martell also emphasizes leveraging AI and personal branding for future success, differentiating between amateurs and professionals, and warns against the inaction that keeps many from reaching their potential.

Apr 29, 2025 • 1h 17min
Inside the Wallet: NFL Stars' Spending Habits & Distractions | Golden Tate E339
What really happens when a 21-year-old NFL rookie suddenly gets millions of dollars? In this episode of The Rich Somers Report, Rich sits down with Super Bowl champion and Pro Bowler Golden Tate to pull back the curtain on the financial realities, spending habits, and mindset shifts that come with making it to the league—and why building true wealth is a totally different game.Rich and Golden discuss:How Golden managed the pressures and distractions that come with early successThe real reasons so many pro athletes go broke—and how he avoided the trapsSpending habits inside the NFL locker room (private jets, luxury watches, $5K dinners)Why wealth is built through smart investing, not flashy purchasesHow shifting from “me first” to “family first” transformed his relationship with money and purposeGolden also opens up about the emotional challenges athletes face after retirement, what he's learned about stewardship, and why faith, humility, and accountability are the keys to building a life that lasts beyond the game. Whether you’re chasing big goals or navigating newfound success, this episode is a masterclass on staying grounded, focused, and financially smart.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Apr 26, 2025 • 42min
Real Estate Investing in the Face of Tariffs: Capital Markets Analysis and Buying Opportunities | Suraj Desai Saturday Edition E338
In this engaging discussion, Suraj Desai, a seasoned lender and capital markets expert in the boutique hotel sector, shares insights on navigating real estate investment amid current market volatility and tariffs. He highlights how banks are pulling back, creating both challenges and opportunities for savvy investors. Suraj also discusses strategies for boutique hotel investors, emphasizing the importance of having equity ready and a clear business plan. With the next 6 to 9 months presenting potential buying windows, his actionable advice offers a beacon of hope for those looking to thrive.