The Rich Somers Report

On today’s episode Rich sits down with Soli Cayetano - Real Estate Investor, Entrepreneur, and Founder of Out Of State Investor Academy. Soli is a 26 year old investor located in the Bay Area, CA with a portfolio of properties in Ohio, Georgia, and soon to be Palm Springs, CA. In her first 4 years of investing she’s built a $10M portfolio including 45 rentals and a 64 unit multifamily syndication. She started investing using long term and mid term rental strategies and is now expanding into the boutique hotel space to create unique experiences. In 2023 she founded Out of State Investor Academy which has helped hundreds of investors learn how to build cash flow in more affordable markets across the country.Rich and Soli start off by discussing initially meeting, coordinating yacht meetups, Rich’s first deal, Soli’s experience speaking at the Mid Term Rental Summit, how to raise private capital, the BRRRR strategy, Rich’s first boutique hotel, Soli’s experience as a commercial real estate broker, how Soli got into real estate investing, the opportunities afforded by real estate investing, how Rich got into real estate investing, the price range that Soli buys in, Cincinnati, Georgia, Soli’s first boutique hotel, geodomes, finding the right market, learning experiences, and getting what you asked for.They then reflect on the Palm Springs market, nude resorts, sending in credibility stacks, pushing ourselves outside our comfort zone, adding tremendous value to properties, cosmetic changes, the importance of wellness, modernism in Palm Springs, Soli’s new community, mastermind retreats, Jesse Vasquez, and Rich’s new idea for a San Diego conference. Lastly, they talk about posting daily content, the changing algorithm, Alex Hormozi, the differences between platforms, viral content and the value of a good hook, TRT, and whether everyone should be posting social media content. Connect with Soli on Instagram: @lattes.and.leasesVisit BYLTBasics.com and use code “Somers20” at checkout for 20% on your next purchaseConnect with Rich on Instagram: @rich_somersInterested in investing with Somers Capital? Visit www.somerscapital.com/invest to learn more.Interested in joining our Boutique Hotel Mastermind? Visit www.somerscapital.com/mastermind to book a free call.Interested in STR/Boutique Hotel Management? Visit www.excelsiorstays.com/management to book a free call.Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

What does it actually take to unf*ck your life and opt out of the 9-5 hamster wheel for good?In this episode, Rich sits down with Kassidy Warren as a guest on the "For Your Own Good" podcast to drop the 15 hard-earned rules that helped him escape the system, build real wealth, and design a life completely on his own terms. From cutting dead weight and rewiring his mindset to going all-in on boutique hotels, Rich breaks down how he turned frustration into freedom—and why clarity and conviction matter more than any spreadsheet.They dive into:The difference between “thinking” about success and living itThe #1 habit that helped him break free from mental autopilotWhy he stopped chasing traditional multifamily deals—and what he buys now insteadHow to use discomfort as a compass for growthThe underrated value of energy audits and environment shiftsThis one’s for anyone who feels stuck, knows they’re built for more, and just needs the roadmap. Let this be your wake-up call.Connect with Kassidy on Instagram: @kassidy.warrenJoin our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

From repo’d cars to building a powerhouse brokerage career in Southern California, Dan Blackwell’s story is the kind of grit most people never see behind the polished success.In this episode, Rich sits down with Dan to unpack his journey from being homeless—literally living out of his Tahoe while trying to break into multifamily real estate—to becoming one of Orange County’s top brokers and apartment building owners. Dan shares the raw truth of getting rejected in early interviews, losing nearly everything during the 2008 crash, and how he clawed his way back by betting on himself, one cold call at a time.They get into:Why picking the right market, prototype, and team changed everythingHow he used cost segregation to offset six figures in taxes and buy more buildingsWhy living in your car might be the best lesson in humility and hungerTactical ways investors can “manufacture” 1031 exchanges in today’s tight marketWhy Dan is bullish on long-term holds in high-growth areas (and how he’s playing it)If you’re stuck in survival mode, feeling like the odds are against you—this one proves that with persistence, strategy, and a willingness to get uncomfortable, you can flip the script.Connect with Dan on Instagram: @dan___blackwellJoin our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

What happens when you combine hospitality, design, and a vision for something extraordinary? You get Bolt Farm Treehouse—a viral luxury escape brand that scaled from a backyard treehouse into an eight-figure business. In this episode of The Rich Somers Report, Rich sits down with Seth and Tori Bolt, founders of Bolt Farm, to unpack how they built a brand that’s redefining luxury travel—one elevated stay at a time.They dive into:How a single Airbnb in their backyard sparked a nationwide hospitality empireThe mindset and risk tolerance it took to go all-in on a vision no one believed inWhy storytelling, branding, and experience design matter more than just real estate metricsHow they turned their viral moment into sustainable growth—and kept goingWhat’s next for Bolt Farm as they expand locations, deepen impact, and inspire others to dream biggerSeth and Tori open up about the sacrifices, the behind-the-scenes grind, and how faith, love, and long-term vision helped them build a hospitality brand with soul. Whether you're an investor, host, or entrepreneur, this episode is your reminder to build something worth escaping to.Connect with Seth & Tori on Instagram: @boltfarmtreehouseJoin our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

Isaac French, a hospitality entrepreneur and creator of Live Oak Lake, has transformed a $20k investment into a stunning $7M micro-resort in Waco, Texas. He shares his journey of leveraging Instagram to build a brand with 150k followers and achieve 95% occupancy. The conversation dives into innovative publicity strategies, the importance of unique design, and word-of-mouth marketing. Isaac also discusses navigating hospitality regulations and the creative funding methods that fueled his success, making for an insightful listen for aspiring entrepreneurs.

Kaaren Hall, Founder and CEO of uDirect IRA Services, is a leading expert in self-directed IRAs and alternative asset investments. She shares how individuals can unlock the staggering $40 trillion tied up in retirement accounts for investment opportunities, particularly in real estate and private equity. Kaaren explains the differences between traditional and self-directed custodians, highlights common pitfalls investors face, and emphasizes the benefits of using pre-tax dollars to build long-term wealth. She also offers real-life success stories of clients who have effectively navigated these strategies.

Dr. Reza Tirgari, a San Diego biochemist and physician known for debunking beauty myths on TikTok, joins to delve into modern aesthetics and wellness. He discusses the realities of Botox, liposuction, and candidacy for cosmetic procedures. Diving into hangover remedies, Dr. Tirgari shares science-backed recovery strategies and the importance of hydration. They also explore dietary myths and the role of testosterone in health, emphasizing a balanced approach to wellness and personal transformation.

Albert Preciado, an entrepreneur who rose from homelessness to build a multi-million dollar empire, shares his unfiltered truths about financial success. He discusses how avoiding discomfort keeps people broke and the pitfalls of ego and distraction. Clarity, discipline, and speed are highlighted as keys to breaking free from stagnation. Albert emphasizes defining your circle’s influence on your journey and why your past struggles can be your best teacher. Get ready for a wake-up call that challenges conventional thinking on wealth!

Dive into the world of entrepreneurship with a former pro skater who made a $70M exit. Discover how Mikey Taylor transitioned from skateboarding to real estate, co-founding a successful craft beer brand along the way. He discusses his ambitions to run for city council and shares insights on teaching personal finance. Learn about the challenges and strategies in real estate investing, including market trends and favorite locations. Plus, hear about acquiring boutique hotels for passive income and tips for navigating investment opportunities.

Discover how to skyrocket your personal brand in 2025 with proven strategies! Learn the crucial role of podcasting in building authority and driving revenue. Explore growth hacks from top creators and master content creation for social media. Uncover the secret to cultivating an engaged audience and why undervalued attention gives you a competitive edge. Plus, get insider tips on creating a content flywheel that keeps your posts flowing without burnout. This is your roadmap to success in the digital landscape!