The Rich Somers Report

Deal Breakdown: How She Bought a 13 Room Boutique Hotel at age 26! ⎮Soli Cayetano E375

13 snips
Jul 22, 2025
Soli Cayetano, a real estate investor known for buying a 13-room boutique hotel in Palm Springs at just 26, shares her inspiring journey. She discusses the challenges of entering the hospitality industry and the innovative marketing strategies that skyrocketed her hotel's visibility on social media. Soli emphasizes the importance of personalized service and on-site staff in creating memorable guest experiences. She also explores the future of wellness hospitality, focusing on community-driven stays that cater to evolving traveler preferences.
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ANECDOTE

Soli's Boutique Hotel Success

  • Soli Cayetano bought a 13-room boutique hotel and officially opened it in January 2025.
  • In six months, it won Travel and Leisure's top 100 hotels in the world, exceeding her expectations.
INSIGHT

Vision Evolved During Renovation

  • The original vision for the hotel shifted from traditional Palm Springs style to a luxury wellness property.
  • Living in the space inspired ongoing design iterations that enhanced its wellness amenities.
ADVICE

Add Instagrammable Wellness Amenities

  • Include unique, Instagrammable wellness amenities like Himalayan salt saunas, cold plunges, and immersive rain rooms.
  • These amenities attract press coverage, social media exposure, and enhance guest experience.
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