From rental properties to a full-blown wellness boutique hotel—Soli Cayetano went all in. At just 26, she bought and repositioned a 13-room hotel in Palm Springs, turning it into a luxury destination with cold plunges, rain rooms, and Himalayan salt saunas. Now, it's racking up press in Forbes, Vogue, and Travel & Leisure’s Top 100 Hotels in the World.
In this episode, we unpack Soli’s first hotel deal, including the capital stack, PR strategy, revenue streams, and why she believes direct bookings are the future. She shares how she raised $2.5M, drove 90%+ direct bookings, built a killer on-site staff, and is now outperforming projections—without relying on OTAs. We also dive into the rise of wellness hospitality, building community through hotels, and how she’s stacking amenities for maximum ROI.
Connect Soli on Instagram at @lattes.and.leases and her hotel at @terrapalmsprings.
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