The Duct Tape Marketing Podcast
The Impact of Community
Aug 23, 2023
Entrepreneur Lloyed Lobo discusses the impact of community on their life, the importance of authenticity, and traits for building a thriving community. They highlight the evolution of a conference into a virtual summit, building an online presence, and personal stories.
29:44
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Quick takeaways
- Building iconic brands requires standing out and being different, like Mr. Beast, who gained popularity through eccentric acts of kindness.
- Community-driven marketing is essential for businesses to thrive in today's competitive landscape, as traditional tactics become less effective and more expensive.
Deep dives
Building Iconic Brands with Community-Led Growth
Lloyd Lobo, entrepreneur and podcast host, discusses his book 'Grassroots to Greatness' which outlines thirteen rules for building iconic brands using community-led growth. Lobo emphasizes the importance of standing out and being different in order to become an iconic brand. He cites examples such as Mr. Beast, who gained popularity by doing eccentric and authentic acts of kindness. Lobo also highlights the significance of community in his own life experiences, from his upbringing in a slum to his entrepreneurial journey. He explains how communities foster connections, autonomy, mastery, purpose, energy, and recognition, and how these elements contribute to building a sustainable and thriving culture.
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