The Duct Tape Marketing Podcast The Impact of Community
20 snips
Aug 23, 2023 Entrepreneur Lloyed Lobo discusses the impact of community on their life, the importance of authenticity, and traits for building a thriving community. They highlight the evolution of a conference into a virtual summit, building an online presence, and personal stories.
AI Snips
Chapters
Transcript
Episode notes
Hat Became Personal Branding
- Lloyd shares how wearing a unique hat became his personal brand and helped him deal with his transition away from his company.
- The hat turned into a recognizable symbol, connecting him with people in various social settings.
Community Shapes Life Journey
- Lloyd recounts personal experiences from his childhood and entrepreneurial journey demonstrating the power of community.
- Community helped him through crises, business growth, mental health struggles, and ultimately inspired his book.
Community Is Marketing's Future
- Community-led growth is the future marketing channel as traditional marketing becomes less effective and more costly.
- Iconic brands foster communities that transcend products by creating shared purpose and movements.