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10min chapter
The Impact of Community
The Duct Tape Marketing Podcast
Traits for Building a Thriving Community
This chapter discusses the traits necessary for building a thriving and sustainable culture community, represented by the acronym CAMPER: connection, autonomy, mastery, purpose, energy, and recognition. Examples of companies and communities that exemplify each trait are provided, highlighting the importance of recognition, giving without expectation, and starting with a clear understanding of the type of community to build.
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