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The Impact of Community

The Duct Tape Marketing Podcast

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Traits for Building a Thriving Community

This chapter discusses the traits necessary for building a thriving and sustainable culture community, represented by the acronym CAMPER: connection, autonomy, mastery, purpose, energy, and recognition. Examples of companies and communities that exemplify each trait are provided, highlighting the importance of recognition, giving without expectation, and starting with a clear understanding of the type of community to build.

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