The Daily Stoic Persuasion Expert: "You Can TRAIN Your Mind to See the Positive" | Jay Heinrichs (PT. 2)
4 snips
Nov 8, 2025 
Jay Heinrichs, a New York Times bestselling author and persuasion expert, shares insights on the power of our inner voice and discipline. He recounts breakfast with the Dalai Lama, emphasizing the joy found in discipline and the importance of cultivating presence to experience beauty. Heinrichs explores how to turn setbacks into creative narratives, drawing parallels between ancient rhetoric and modern life. He even connects Taylor Swift's charisma to Aristotle's ethos, showcasing the magic of self-persuasion in everyday life.
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Breakfast With The Dalai Lama
- Jay Heinrichs recounts having breakfast with the Dalai Lama as a college student and being unimpressed at first.
- Years later he realized the Dalai Lama's effortless joy signaled deep discipline and ataraxia.
Effortless Joy Signals Mastery
- Effortlessness often signals deep discipline rather than absence of it.
- Mastery reduces excess effort and creates fluid, joyful performance.
Make Discipline Enjoyable
- Build small, sustainable habits that produce outsized long-term benefits.
- Use enjoyable routines so discipline feels like play, not punishment.
