Jay Heinrichs

Join Jay Heinrichs, an expert in classical rhetoric and author of 'Aristotle's Guide to Self-Persuasion,' as he unveils the secrets of using ancient techniques to transform your life. Discover how to identify your 'soul' as your inner audience and leverage chaos into opportunity with the concept of kairos. Learn about setting ambitious 'moonshot' goals that inspire action, and how incorporating ethos, pathos, and logos can help you achieve your aspirations. Jay shares his incredible journey of resilience and personal growth, proving the power of self-persuasion.

Jay Heinrichs, a New York Times bestselling author and persuasion expert, shares insights on the power of our inner voice and discipline. He recounts breakfast with the Dalai Lama, emphasizing the joy found in discipline and the importance of cultivating presence to experience beauty. Heinrichs explores how to turn setbacks into creative narratives, drawing parallels between ancient rhetoric and modern life. He even connects Taylor Swift's charisma to Aristotle's ethos, showcasing the magic of self-persuasion in everyday life.

In this enlightening talk, Jay Heinrichs, a New York Times bestselling author and rhetoric expert, dives into Aristotle’s ideas on habit formation and happiness. He introduces the intriguing 'Tortoise Method' for building joyful habits and discusses how our small daily choices reflect our character. Heinrichs emphasizes the importance of creating choiceless routines to align our actions with our goals. With anecdotes on adaptability and the balance between pleasure and meaning, he offers timeless wisdom for modern life.

Jay Heinrichs, an expert in language and persuasion and author of "Thank You for Arguing," passionately advocates for reviving the art of rhetoric in modern education. He explores the essential elements of effective communication, emphasizing the difference between arguing and fighting. Heinrichs dives into Aristotle's tools of ethos, pathos, and logos, highlighting the importance of establishing trust with your audience. He shares techniques for memorizing presentations and offers a fun game to boost rhetorical skills, making the case for why mastering this lost art is vital today.

Jay Heinrichs, a bestselling author and rhetoric expert, shares intriguing insights on self-persuasion as a tool for personal change. He explains how we often underestimate our ability to influence ourselves and discusses Marcus Aurelius's rhetorical strategies for mindset shifts. Heinrichs emphasizes that reframing goals can replace the need for harsh discipline. He illustrates these concepts using relatable examples like flossing and napping, and highlights how tiny beginnings can lead to significant changes in identity and habits.