The Art of Manliness Aristotle’s Art of Self-Persuasion — How to Use Ancient Rhetoric to Change Your Life
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Aug 19, 2025 Join Jay Heinrichs, an expert in classical rhetoric and author of 'Aristotle's Guide to Self-Persuasion,' as he unveils the secrets of using ancient techniques to transform your life. Discover how to identify your 'soul' as your inner audience and leverage chaos into opportunity with the concept of kairos. Learn about setting ambitious 'moonshot' goals that inspire action, and how incorporating ethos, pathos, and logos can help you achieve your aspirations. Jay shares his incredible journey of resilience and personal growth, proving the power of self-persuasion.
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Midlife Health Crisis Sparked Experiment
- Jay Heinrichs was debilitated by snapping hip syndrome and tried many treatments before exploring self-persuasion.
- His wife suggested he use rhetorical tools he'd taught others to motivate himself through painful therapy.
Use Persuasion To Build Habits
- To change you must change habits because habits put behavior on autopilot and remove daily decision friction.
- Use persuasion to generate the discipline and motivation required to form new habits.
Treat Your Soul As An Internal Audience
- Aristotle locates an idealized version of yourself called the soul that acts as your internal audience.
- Persuade your daily self to prove worthy of that soul rather than answer fleeting wants.
