The Unofficial Shopify Podcast Q4 Holiday Promo Playbook
Oct 10, 2023
In this podcast, Molly Pittman discusses the complexities of holiday marketing. She explains the golden opportunity and challenges of the Q4 season and provides a detailed plan starting from pre-Black Friday strategies to New Year's resolutions. The key takeaway is that solid planning, focused efforts, and creativity can make the holiday season extremely profitable for businesses. Other topics covered include server-side tracking, holiday promotion phases and strategies, boosting revenue with One Click Upsell, holiday sales strategies, and the importance of taking action and building assets during the holiday season.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
The Significance of Q4 in Marketing and Promotions
02:18 • 13min
Benefits of Server Side Tracking and Session Enrichment Technology
15:01 • 3min
Holiday Promotion Phases and Strategies
17:57 • 14min
Boosting Revenue with One Click Upsell during Holiday Sales
32:06 • 2min
Holiday Sales Strategy
34:13 • 11min
Taking Action and Building Assets During the Holiday Season
45:29 • 3min