As the year winds down, pumpkin spice aromas fill the air and holiday sales are everywhere. So, how do companies make the most of this bustling season? Molly Pittman, CEO of SmartMarketer, joins us to unravel the complexities of holiday marketing. She explains why the fourth quarter, or Q4, is both a golden opportunity and a challenging time for businesses. Molly walks us through a detailed plan that starts with pre-Black Friday strategies and goes all the way to New Year's resolutions. The key takeaway? With solid planning, focused efforts, and a touch of creativity, the holiday season can be extremely profitable for your business.
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