Q4 Holiday Promo Playbook
The Unofficial Shopify Podcast
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Holiday Promotion Phases and Strategies
This chapter discusses the recommended time frame for different phases of holiday promotions, including early Black Friday promotions and the importance of gifting messaging and prescriptive bundles. It also covers the effectiveness of bundling products, using customer avatars as gift guides, and utilizing symbols or badges on holiday sales pages. Additionally, it explores the advantages of having an ultimate bundle on the product page, running a free gift with purchase promotion, and different strategies for running a Black Friday Cyber Monday sale.
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