Q4 Holiday Promo Playbook
The Unofficial Shopify Podcast
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The Significance of Q4 in Marketing and Promotions
This chapter explores the importance of the fourth quarter in marketing and promotions. The speakers discuss how consumers expect deals and sales during this time, but also emphasize the need for year-round promotions. They also talk about the early arrival of holiday decorations, starting holiday shopping early, and suggest a phased approach to prepare for the holiday season.
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