The 6️⃣ Fundamentals of Sales Know-How 📈 Ian Cartwright
Jun 12, 2022
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Sales coach Ian Cartwright discusses the 6 fundamentals of sales know-how, including positioning as a trusted advisor, asking the right questions, overcoming slumps, and career advice. They also touch on the challenges of scaling revenue, understanding customer needs, and the importance of authenticity. The podcast concludes by discussing the benefits of a VIP sales mail, overcoming challenges in sales during COVID, and the value of helping rather than selling.
Position yourself as a trusted advisor to clients and avoid being weighed down by sales targets.
Analyze your customer base to identify opportunities for growth and offer additional products or services that meet customer needs.
Deep dives
The Six Fundamentals of Sales No-Hair
Ian Cartwright, a sales coach from New Zealand, discusses his newly released book, 'The Six Fundamentals of Sales No Hair', which offers practical advice for sales professionals. He emphasizes the importance of positioning oneself as a trusted advisor to clients and avoiding the pressure of sales targets. Cartwright suggests asking insightful questions to understand customer needs and focuses on helping customers solve problems rather than solely selling products. He also highlights the value of analyzing existing customer base and identifying white spaces to expand sales opportunities. The goal is to maximize revenue from current customers while also pursuing new business.
Building Rapport and Gaining Industry Knowledge
According to Cartwright, salespeople should prioritize building rapport by being authentic and genuine. It is essential to connect with customers on a personal level and demonstrate a sincere interest in understanding their pain points. He recommends becoming a problem solver and asking insightful questions to uncover opportunities. Additionally, Cartwright suggests leveraging industry knowledge to initiate conversations and share relevant stories or anecdotes with customers. By being a valuable resource of information, salespeople can establish themselves as trusted advisors and differentiate themselves in the market.
Maximizing Revenue from Current Customers
Cartwright emphasizes the importance of analyzing the customer base and identifying opportunities for growth within existing accounts. He advises salespeople to categorize their customers and examine past sales data to understand where revenue is coming from. By identifying areas where the full product suite is not being utilized, salespeople can engage in discussions with customers about their specific needs. This approach allows salespeople to position themselves as problem solvers and offer additional products or services that align with customer requirements. Maximalizing revenue from current customers leads to increased profitability and productivity for businesses.
The Mindset Shift: Helping, Not Selling
Cartwright promotes a mindset shift from selling to helping. He encourages salespeople to approach their role as problem solvers and focus on providing solutions that positively impact customers' businesses. By adopting this mindset, salespeople become more curious and ask insightful questions to understand customer needs better. The goal is to establish a reputation as a trusted advisor who genuinely wants to help customers achieve their goals. Cartwright also stresses the importance of organization and discipline in managing accounts and maintaining strong customer relationships. By focusing on helping rather than pushing sales, salespeople can build long-term success.
Author Ian Cartwright, is a sales coach from New Zealand who specialises in coaching sales to business leaders.
Ian has a new book out called the 6 Fundamental of Sales Know-How and it's a practical book to help people learn the ropes of selling - and to sell in the right way.
📚 It's well worth checking out, especially if you have a fresh sales team or perhaps you're new to sales yourself.
📣 We talk about how to best position yourself as a trusted adviser to your clients and how you can avoid being bogged down by the weight of carrying a sales number.
We share what sort of questions you should be asking and why? We cover what to do if you or your sales team are perhaps in a bit of a form slump concerning new business creation.
We also give out a little bit of sales career advice towards the end as a BONUS.
Ian Cartwright https://www.linkedin.com/in/iancartwrightnz/
The 6 Fundamentals of Sales Know-How https://www.iancartwright.co.nz/
Mark McInnes https://www.linkedin.com/in/mark-mcinnes/
Resources and VIP Mailer https://markmc.gumroad.com/
Sales Development As A Service https://sales-dev.com/
Catch all versions of me here.
https://linktr.ee/markmcinnes LinkedIn profile VIP sales mailer Tactical Pipeline Growth BOSS Podcast 1 on 1 Consulting
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