Ian Cartwright

Sales coach Ian Cartwright discusses the 6 fundamentals of sales know-how, including positioning as a trusted advisor, asking the right questions, overcoming slumps, and career advice. They also touch on the challenges of scaling revenue, understanding customer needs, and the importance of authenticity. The podcast concludes by discussing the benefits of a VIP sales mail, overcoming challenges in sales during COVID, and the value of helping rather than selling.