

“The key to proving enablement value is AI”, Jonathan Kvarfordt
Sep 8, 2023
Jonathan Kvarfordt, the Head of GTM Revenue Enablement and Product Marketing, discusses the use cases for AI in enablement, the evolution of enablement, and leveraging experts to maximize productivity. He also shares a list of AI tools including ChatGPT, ClaudeMidjourney, Google Bard, GTM Buddy, Opus, Scalenut, Gamma, and Synthesia.
Chapters
Transcript
1 2 3 4 5
Introduction
00:00 • 2min
The Power of AI in Sales Enablement
01:47 • 15min
The Future of Enablement and the Role of AI
16:45 • 4min
Leveraging AI for Efficient and Valuable Workflows
20:54 • 8min
Leveraging Expertise, Embracing Change, and Finding Essential Tools in AI Enablement
28:29 • 4min