Sales Enablement Innovation
Sales Enablement Collective
Ever wondered how sales enablement leaders get it done?
The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies.
From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves.
Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.
The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies.
From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves.
Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.
Episodes
Mentioned books
Jul 21, 2025 • 23min
What enablement needs to know about product marketing, with Jonathan Pipek
On this episode, we spoke to Jonathan Pipek about the relationship between sales enablement and product marketing - and what enablement professionals can learn from product marketing's perspective. Key talking points:What enablers need to know about product marketingBest practices for collaboration between product marketing and enablementHandling the introduction of a dedicated enablement teamAnd more!
Jul 8, 2025 • 20min
How enablers can make AI work while on a budget, with Sneha Mittal
On this episode, we spoke to Sneha Mittal about the latest developments in AI for enablement professionals, and how you can make the most of artificial intelligence even while on a budget. Key talking points:The current AI landscape for enablersAI's potential when used throughout the sales cyclePreparing for the challenges that come with AI implementationAnd more!Sneha's recommended tools: ChatGPT, Google Gemini, Notion AI.
Jun 16, 2025 • 27min
End-to-end sales plays that drive real revenue growth, with Nicholas Hill
On this episode, we spoke to Nicholas Hill about the power end-to-end sales plays can hold, how to maximize their effectiveness, and what can go wrong if you're not careful. Key talking points:What a sales play actually isHow enablement teams can maximize end-to-end sales play potentialNick's learnings from previous sales play experimentsAnd more!
Jun 13, 2025 • 19min
Driving positive company culture through onboarding, with Grace McCann
On this episode, we spoke to Grace McCann about how enablement can use its position as an early touchpoint to build a positive company culture straight from onboarding.Key talking points:Enablement as a culture-setterWhat the role of onboarding ambassador entailsBalancing ramp-time urgency with culture-buildingAnd more!
Jun 13, 2025 • 25min
Building relationships with internal champions, with Annabel Hosking
On this episode, we spoke to Annabel Hosking about how you can find, build relationships with, and maximize the value of your internal enablement champions.Key talking points:What is an internal enablement champion?Finding champions within your organizationTraits to look for and traits to avoid in potential champions
Jun 13, 2025 • 18min
Finding success by hosting podcasts for your sales reps, with Lisa Bono
On this episode, we spoke to Lisa Bono about how hosting a podcast for your sales reps can boost engagement and drive results. Key talking points:How to start with an enablement podcastThe advantages it can bring to your sales teamDriving rep engagement through the podcastAnd more!
Jun 13, 2025 • 26min
Using gamification to create engaging enablement, with Molly Sestak
On this episode, we spoke to Molly Sestak about the power of gamification, and how gamifying your training sessions can create a new level of engagement.Key talking points:What is gamification?How does gamifying your training actually helpWhere to start with gamification in your orgGamification examplesAnd more!
Jun 13, 2025 • 23min
Why enablement needs to speak CRO, with Gail Behun
On this episode, we spoke to Gail Behun about the importance of the relationship between enablement and the Chief Revenue Officer, and how enablers can maximize their value in the CROs eyes.Key talking points:What speaking the CRO's language meansIs the CRO relationship the most important in enablement?Why getting objections from your CRO is a good thingAnd more!
Jun 13, 2025 • 20min
Why you need competency-based onboarding, with Andrew Flores
On this episode, we spoke to Andrew Flores, Director of Revenue Enablement at Knowde, about his advice for making competency-based onboarding work, and why enablement can set the tone when it comes to culture in an organization. Key talking points:Using competency, not capability for onboardingMeasuring success in onboardingEnablement as a culture ambassador for new hiresAnd more!
Jun 13, 2025 • 18min
The power of intrinsic motivation in enablement, with Krystina Moustakis
On this episode, we spoke to Krystina Moustakis, Sales Performance Specialist at KrystinaM.com about the power of intrinsic motivation in sales enablement, and her advice for driving sales team performance.Key talking points:What is intrinsic motivation and why does it matter?A three-step framework for driving enablement engagementMeasuring ROI in enablementAnd more!
