Sales Enablement Innovation
Sales Enablement Collective
Ever wondered how sales enablement leaders get it done?
The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies.
From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves.
Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.
The Sales Enablement Innovation podcast, brought to you by Sales Enablement Collective, shines a light on what really goes on backstage at some of the world’s top startups and companies.
From getting cross-functional buy-in and planning the perfect SKO to looking ahead at future trends as the role of sales enablement evolves.
Each episode, we sit down with a different revenue or sales enablement leader, and dive into their pain points, successes, and what got them to where they are - as well as best practice tips to help you turn your sales team into superheroes.
Episodes
Mentioned books
Jun 13, 2025 • 30min
Applying AI to your enablement strategy, with Jonathan Kvarfordt
On this episode, we spoke with AI and enablement whiz Jonathan Kvarfordt! Jonathan explained the current AI landscape, how enablement professionals can maximise their use of AI, and what to look forward to in the future. Key talking points:The AI enablement landscapeCurrent AI use cases in enablementIs there a wrong way to use AI?What the future holds for enablement and AI
Jun 13, 2025 • 24min
The keys to a great sales kickoff, with Lisa Duncan
On this episode, we spoke to the wonderful Lisa Duncan! Lisa delved deep into the world of sales kickoff, exploring what makes an SKO great, her favourite theme, how she plans these key events, and more. Key talking points:Lisa's process for planning great SKOsHow to manage stakeholders and prep for kickoff timeStrategies for virtual and hybrid SKOsLisa's favorite sales kickoff themeAnd more!
Jun 13, 2025 • 28min
"A Center of Excellence means being a collective", with Scott Maryan
On this episode, we spoke to Scott Maryan, Director of Customer Adoption at Puzzel! Scott explained the benefits that a united Center of Excellence brought to his enablement team, and how it's helped different parts of the organization come together as a collective. Key talking points:What a Center of Excellence isWhy it's worth your time investing in building a Center of ExcellenceHow collaboration and a collective spirit can help make enablement feel less lonelyAnd more!
Jun 13, 2025 • 26min
“From no onboarding structure to a complete package”, with Shannon Story
On this episode, we spoke to SEC One to Watch and Sales Enablement Manager at Mission Cloud Shannon Story! Shannon dove into the world of onboarding as a one-person team, and the steps she takes to ensure onboarding success. Key talking points:Onboarding as a solo sales enablement professionalWorking with key stakeholders to build and support an onboarding strategyHow peer and ambassador check-ins can help new reps acclimateMeasuring onboarding success in a tangible wayAnd more!
Oct 4, 2024 • 30min
Making virtual training effective, with Neha Divakarla
On this episode, we spoke to the fantastic Neha Divakarla! Neha discussed how to make virtual training fun and effective again, how to use positive distractions to keep your learners' attention, and more. Key talking points:Why choose virtual training?How to make virtual training fun again after CovidNeha's framework for creating effective trainingUsing positive distractions to keep learners engagedAnd more!
Sep 3, 2024 • 23min
Achieving alignment and gaining buy-in, with Brooke Coletti
On this special episode, we spoke to Brooke Coletti ahead of her keynote at 2024's Sales Enablement Summit in San Francisco! Brooke discussed her keys to alignment, the steps she takes to gain buy-in on her enablement initiatives, and more. Key talking points:The importance of stakeholder buy-inBrooke's key stakeholders whose buy-in you need to achieve successSteps you can take towards long-term alignmentThe impact of trust and alignment on enablementAnd more!(Don't forget to catch Brooke's previous appearance on the podcast too!)
May 20, 2024 • 32min
“Certifications at scale mean a consistent baseline of competence and confidence”, Alan McIntosh
On this episode, we spoke to Alan McIntosh, Senior Manager, International Channel & Strategic Programs Enablement at RingCentral and SEC One to Watch in 2024! Alan discussed the keys to building an effective, scalable, rep certification program based on his real-life experiences. Key talking points:Creating sales rep certifications and coaching for consistency at scaleCertifying both sales reps and managers in unisonMeasuring the immediate and long-term success of certificationsAnd more!
Apr 12, 2024 • 28min
“Helping sellers grow revenue is a shared responsibility”, Nitin Kartik
Mar 22, 2024 • 26min
“When marketing & sales work independently, they can work against each other”, Jarod Spiewak
Mar 15, 2024 • 28min
