Jonathan Kvarfordt

Jonathan Kvarfordt, Head of GTM Growth at Momentum.io and founder of GoToMarketAI Academy, shares insights from his journey in AI and sales. He discusses the impact of ChatGPT on AI's evolution and emphasizes the significance of intuitive user experiences in a crowded market. Kvarfordt advocates for vertical AI solutions, highlighting their tailored approach and competitive edge. The conversation also touches on advanced prompting techniques, the role of automation in business efficiency, and the exciting potential of AI in transforming workplace dynamics.

Jonathan Kvarfordt, known as Coach K, is the Head of Growth at Momentum.io and CEO of GTM AI Academy, specializing in AI-driven go-to-market strategies. He shares insights on the transformative role of AI, highlighting the need for trust, education, and intent in its application. Key topics include the evolving dynamics within sales and marketing, practical AI integration tips, and common pitfalls that leaders face. Coach K also dives into his vision for an 'Iron Man' style AI plugin to optimize efficiency, wrapping up with quick insights on trending AI tools.

Jonathan Kvarfordt, the Head of GTM Revenue Enablement and Product Marketing, discusses the use cases for AI in enablement, the evolution of enablement, and leveraging experts to maximize productivity. He also shares a list of AI tools including ChatGPT, ClaudeMidjourney, Google Bard, GTM Buddy, Opus, Scalenut, Gamma, and Synthesia.