Build with Maggie Crowley

Building Early Stage Products with Levels Co-Founder David Flinner

Jul 30, 2021
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ANECDOTE

Oatmeal Example

  • David Flinner's co-founder ate oatmeal, considered a healthy breakfast.
  • He consistently felt tired mid-morning, correlating with a glucose spike and crash revealed by a CGM.
INSIGHT

Target Audience Evolution

  • Levels initially targeted biohackers who wanted access to CGM data.
  • They expanded to 'health seekers' who needed more education on metabolic health.
ADVICE

Early Stage Product Development

  • Start by solving the most pressing problem for your initial users.
  • Gather feedback quickly and iterate based on their needs, prioritizing velocity.
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