Brains and Gains with Dr. David Maconi Omar Isuf + Eric Helms - Bigger Than Ever, YouTube Fitness, Strength to Size Potential
Jan 20, 2024
Two fitness influencers discuss YouTube collaborations, MMA fights, pull-ups, bulking challenges, bone density in MMA, and the philosophical dimensions of fitness. They reflect on their fitness journeys, personal growth, and the challenges of content creation in the lifting community.
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Humble YouTube Origins
- Omar started YouTube in 2009 as a creative outlet while working full-time as a personal trainer.
- He grew the channel organically over years without initial financial incentives and transitioned to full-time after testing the platform in 2012.
Peer Review Sparked A Bromance
- Eric first respected Omar because Omar asked for peer review on a science video about fat-free mass index.
- That early interaction sparked mutual respect and led to long-term collaboration between them.
Make Content You Actually Enjoy
- Stick to content you genuinely enjoy to maintain quality and longevity.
- Prioritize an internal compass over chasing algorithmic clicks or fame.