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Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption
Jan 19, 2024
Matt Prohaska, industry practitioner, talks about supporting the news business, the Habu acquisition, LG ads follow-up, and Jeff Green's stand against the sandbox adoption.
49:12
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Quick takeaways
- The future of news consumption is evolving, with a focus on supporting quality journalism and rebranding the news.
- The ad tech industry faces challenges and criticism, particularly regarding Google's Sandbox initiative and the impact of Apple's changes to podcast metrics.
Deep dives
Google Sandbox and the Challenges of Privacy
The Google Sandbox, a privacy-focused initiative, has faced criticism for its complexity and lack of clarity. CEO of the trade desk, Jeff Green, penned an op-ed calling it the end of an era for Google and criticizing the company for investing billions to make the internet worse. The trade desk also announced it would use the Sandbox, but mocked Google for having to pay people to work on it. The challenges of attribution and measurement in the podcast industry were highlighted after Apple changed the way it measures downloads, affecting metrics and advertising strategies for podcasters. Meanwhile, the NFL playoffs streaming exclusively on Peacock broke internet traffic records, and layoffs were announced in Google's advertising teams.
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