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Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption

Marketecture: Get Smart. Fast.

CHAPTER

Acquisition of Clean Room Startup by Top Ad Tech Company and Implications for the Industry

This chapter explores the recent acquisition of clean room startup, Habu, by ad tech company LiveRamp, analyzing the implications and challenges faced by LiveRamp in the post-cookie era.

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