Episode 55: Matt Prohaska talks news and the industry moves into the bargaining phase of sandbox adoption
Marketecture: Get Smart. Fast.
Personalization and the Performance of Ads
The chapter discusses personalization in ads on a new platform, including the rotation of different brands and the sponsorship of a company called Telly. It then delves into the history of free services and the internet, exploring the introduction of free laptops and behavioral targeting ads. The chapter concludes with announcements and free videos available on Marketecture TV.
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