

Why Eric Sui Builds in Public (And What He’s Learned)
13 snips Jul 18, 2025
Eric Sui, indie hacker and creator of Agents Playbook, dives into the world of AI with fascinating insights. He discusses designing with agents rather than apps, and why many AI tools miss the mark. The conversation highlights the power of structured workflows and no-code tools, showcasing how to validate product ideas through personal frustrations. Eric shares lessons from building in public on Twitter, emphasizing faster feedback loops and the bright future of indie AI projects. It's a must-listen for anyone interested in the evolving landscape of technology!
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SEO Is Becoming Obsolete
- Traditional SEO's effectiveness is rapidly declining due to AI-driven search paradigms.
- Attention is fragmented across platforms, requiring a "search everywhere optimization" approach.
Focus On One Channel First
- Focus on the channels where your customers are active and create relevant content there.
- Nail down one marketing channel first before scaling to others over years.
Using AI To Boost Social Reach
- Eric uses GenSpark AI to create social media posts by analyzing his YouTube videos and X profile.
- This AI-driven workflow boosts his LinkedIn reach by two to three times with nearly production-ready content.