Marketing Operators
E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday
May 13, 2025
Taylor Holiday, CEO of Common Thread Collective and e-commerce growth expert, shares game-changing insights on brand strategies. He discusses the evolving landscape of Meta advertising and how brands must adapt to tighter margins and shifting consumer behavior. Taylor emphasizes the importance of a margin-first approach to media spending and highlights why creative campaigns and disciplined execution are pivotal for success. He also explores the role of AI in marketing, foreseeing a leaner, faster future for teams as technology shapes the industry.
01:14:45
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Quick takeaways
- Brands must innovate their operations and adapt to financial constraints to achieve sustainable growth in a challenging market.
- Customer Acquisition Costs are rising, leading brands to prioritize existing customer revenue and focus on boosting Average Revenue Per Existing Customer.
Deep dives
Challenges in E-commerce Growth
Brands are currently facing significant challenges in achieving growth, particularly due to shrinking growth rates over recent years. Average store growth, which peaked during the pandemic, has tapered off dramatically, leading to increased financial pressure on businesses. This situation is compounded by rising costs associated with tariffs and supply chain issues, making business sustainability harder. As businesses attempt to adapt, it is crucial for them to innovate in their operations to weather the storm.
