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E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday

Marketing Operators

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Navigating E-Commerce Challenges

This chapter explores the obstacles faced by brands in the e-commerce sector, including growth constraints and the effects of external economic factors. It emphasizes the necessity for brands to adapt their inventory purchasing strategies and customer acquisition methods amid rising costs and changing advertising dynamics. The discussion also highlights innovative strategies on platforms like Meta, focusing on profitability and optimization amidst market uncertainties.

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