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E059: Meta Shifts, Margins & Smarter Growth with Taylor Holiday

Marketing Operators

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Navigating Advertising Optimization Challenges

This chapter delves into the complexities of optimizing advertising strategies using MTA and GA, highlighting the confusion caused by numerous options. It underscores the significance of post-purchase monetization and introduces Aftersell as a solution to enhance revenue, while discussing strategies for improving top-of-funnel performance with Meta's advertising platform.

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