How to Win podcast with Peep Laja

Getting more accurate customer feedback with Attentive's Brian Long

May 23, 2022

30:30

Creator website

Highlights

AI Chapters

Episode notes

How Do You Build Your Products?

02:33

How to Scale a Start-Up?

02:31

Email Marketing - What's the Difference?

02:32

Introduction

3min

Email Marketing - What's the Difference?

3min

How to Find a New Top 3 Revenue Channel

3min

How to Scale a Start-Up?

3min

The Importance of Brand Relevance

2min

Mobile Marketing

2min

The Competitive Landscape Is Changing Faster Than Ever

3min

What Are Some of the Most Common Mistakes Companies Make?

2min

How Do You Build Your Products?

3min

10.

The Importance of Feedback Loops

2min

11.

Brandon Marketing

4min

12.

How to Build an Attractive Moba

2min

Key Points:

How Brian got started with Attentive (01:04)
My thoughts on the advantages of being vertical-specific with a quote from Steve Blank (02:52)
Brian explains the competitive landscape Attentive was playing in at the start (04:23)
Why selling should start with identifying the major problems facing your target customers (05:30)
I discuss how to identify your customer's pain points and use that knowledge to outsell your competitors (06:15)
Brian shares how Attentive saw early success with their outbound sales efforts (07:21)
My thoughts on staying relevant to your customers (10:39)
How Attentive is approaching a competitive landscape that is changing faster than ever before (13:49)
I explain the importance of keeping up with an ever-evolving competitive landscape with a quote from LinkedIn's Jeff Weiner (15:04)
Brian explains his strategy for getting accurate customer feedback (19:10)
I unpack why customer feedback is so important in the era of saturated markets with a quote from Databox's Peter Caputa (22:51)
Brian describes Attentive's website messaging strategy, and where he thinks others go wrong (24:53)
My advice on choosing your website messaging strategy, and why you should test your messaging (26:14)
Brian's advice for other founders and CEOs (27:25)
Wrap up (28:56)

Mentioned:

How building methodically is helping Peter Caputa and Databox disrupt the business marketing analytics industry

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