Getting more accurate customer feedback with Attentive's Brian Long
How to Win podcast with Peep Laja
The Importance of Brand Relevance
Relevance is so important, your solution has to aline with the customers priorities and challenges at hand. Overtime, some companies become more relevant and others less relevant. Some of it is due to changing customar preferences or external events like cobit. But mostly, you can actively manage brand relevance through innovation and story telling. You create substantial innovation, then position those capabilitiess must have,. By doing so, you make competitors less relevant. In the process, you start winning more business.
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