Email Marketing - What's the Difference?

Email marketing is already a huge, established category. Attenctive is doing the same with ses for e commerce. If you're building for a very specific audience, i solving a very specific problem, it's going to be very hard for anyone else to do the exact same thing. To explain more market verticals and why playing in them is beneficialt to start up, here's steve blank, the enterpoter and educator who launged the lean stotup movement.

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