The GaryVee Audio Experience

Fall in Love with the Problem Not the Solution

Mar 29, 2024
Uri Levine, co-founder of Waze and author of 'Fall in Love with the Problem, Not the Solution,' shares insights on entrepreneurship and innovation. He highlights the significance of embracing failure as a growth tool and discusses Waze's crowd-sourced origins. Levine dives into the emotional complexity of management decisions, especially in hiring and firing, advocating for understanding problems before seeking solutions. His journey emphasizes the importance of product-market fit and building strong teams.
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INSIGHT

Fall in Love with the Problem

  • Focus on problems affecting many people, not just personal issues.
  • Validate the problem by speaking to others and understanding their perspectives.
ANECDOTE

Origin of Waze

  • Uri Levine's idea for Waze came from a family trip where coordinating routes with multiple cars was difficult.
  • He realized the need for real-time traffic updates from drivers ahead.
ADVICE

Hire Fast, Fire Faster

  • Fire employees immediately if they don't meet expectations after a month.
  • This benefits everyone, including the employee, as it prevents prolonged unhappiness.
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