Tactical & Practical

We Doubled Our AOV (With Ryan Beltran, Co-Founder of Original Grain)

Nov 21, 2024
Ryan Beltran, co-founder and CEO of Original Grain, shares insights into doubling the company's Average Order Value through innovative product development. He emphasizes the critical role of strategic pricing and the impact of software tools on e-commerce growth. Ryan details how experimenting with pricing on popular watch models can enhance customer behavior understanding and profitability. Additionally, he discusses data-driven strategies for launching new products and navigating pricing in a fluctuating economy, revealing the balance between quality and affordability.
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

Price Decrease Experiment

  • Ryan Beltran wanted to decrease the price of Original Grain's two most popular watches.
  • Nate initially resisted, as a higher price point had previously won in A/B tests.
INSIGHT

Psychological Pricing

  • Ryan Beltran's intuition for lowering the price was based on a psychological price threshold.
  • He believed getting the price under $200 would encourage impulse buys, especially during peak seasons.
ADVICE

Balancing Price Points

  • Develop higher-priced products to increase AOV.
  • Balance lowering prices of popular items by introducing more expensive, premium versions.
Get the Snipd Podcast app to discover more snips from this episode
Get the app