We Doubled Our AOV (With Ryan Beltran, Co-Founder of Original Grain)
Tactical & Practical
00:00
Strategic Pricing in Watch Retail
This chapter explores the strategic decision to lower prices on popular watch models, detailing the initial hesitations and eventual successes of this approach. The discussion highlights the importance of understanding customer behavior, acquisition costs, and the balancing act between price and quality in the luxury watch market. Through reflections on past product launches and market responses, the speakers emphasize the need for continual innovation and effective pricing strategies to enhance brand performance.
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