Ryan Beltran

Ryan Beltran, co-founder and CEO of Original Grain, shares insights into doubling the company's Average Order Value through innovative product development. He emphasizes the critical role of strategic pricing and the impact of software tools on e-commerce growth. Ryan details how experimenting with pricing on popular watch models can enhance customer behavior understanding and profitability. Additionally, he discusses data-driven strategies for launching new products and navigating pricing in a fluctuating economy, revealing the balance between quality and affordability.