The Thriving Dentist Show How to Build a Marketing Funnel That Actually Brings in New Patients
Aug 27, 2025
Pavel Krustev, a New York dentist, shares insights on combining effective marketing with dental practices. He unveils four steps to create a marketing funnel that attracts new patients without relying on PPOs. The discussion covers ranking higher on SEO, leveraging Google reviews for trust-building, and training teams to turn inquiries into appointments. Additionally, Krustev highlights the glide path technique in endodontics, linking procedure success with patient communication and tailored marketing strategies.
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Four-Step Patient Funnel
- A marketing funnel has four sequential steps: awareness, interest, trust, and booking.
- If any step fails the phone won't ring or the caller won't book an appointment.
Use Focused Landing Pages
- Send prospects to specific landing pages (e.g., Invisalign) instead of your homepage.
- Make the page focused, mobile-friendly, and immediately relevant so visitors act quickly.
Prompt With Social Proof
- Use social proof (before/after photos, videos, and testimonials) on landing pages to prompt action.
- Show cases and people who look like the prospect to increase relevance and conversions.
