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1999 CEOs Secret Meeting
- In 1999, CEOs of major processed food companies met secretly to address the health crises caused by their products.
- The head of General Mills fiercely opposed changes that might diminish their products' powerful appeal for profit.
Engineering Human Vulnerabilities
- Both food and social media industries engineer products by hacking our evolutionary vulnerabilities.
- This manipulation exploits our brain's dopamine and craving systems, driving addictive behavior from salt, sugar, and fat to social validation.
Post-Meeting Industry Shifts
- After the failed 1999 meeting, consumer awareness slowly grew, nudging companies to adjust products temporarily.
- Some insiders began whistleblowing and creating better alternatives within the food industry.