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Big Food, Big Tech and Big AI with Michael Moss

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Jul 6, 2023
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ANECDOTE

1999 CEOs Secret Meeting

  • In 1999, CEOs of major processed food companies met secretly to address the health crises caused by their products.
  • The head of General Mills fiercely opposed changes that might diminish their products' powerful appeal for profit.
INSIGHT

Engineering Human Vulnerabilities

  • Both food and social media industries engineer products by hacking our evolutionary vulnerabilities.
  • This manipulation exploits our brain's dopamine and craving systems, driving addictive behavior from salt, sugar, and fat to social validation.
ANECDOTE

Post-Meeting Industry Shifts

  • After the failed 1999 meeting, consumer awareness slowly grew, nudging companies to adjust products temporarily.
  • Some insiders began whistleblowing and creating better alternatives within the food industry.
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