Kraft CEO: There is nothing that we will do that could risk diminishing the powerful appeal that we've built into these products. But for you to stand here and suggest that we're going to mess around with the company jewels, quote unquote, referring to like salt, sugar, fat, because you have to remember that we're not just responsible for our customers. We're responsible for our shareholders. So what's interesting to me here is that in least inside of Kraft, one of the biggest food companies on the planet, there was a sense of responsibility about the harms of their products.

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