

Nintendo: The Console Wars
557 snips Apr 11, 2023
Discover Nintendo's epic rise and fall in the gaming industry, from dominating the market with the NES to a dramatic decline. The Game Boy emerges as a surprising savior, showcasing innovative marketing strategies and appealing to adult gamers. Explore fierce rivalries, notably with Sega, and pivotal moments like the acquisition of Tetris. Delve into Nintendo's struggle to adapt amid shifting landscapes and its triumphant return with the Switch. Speculations about their future and legacy offer a thought-provoking conclusion to this captivating journey.
AI Snips
Chapters
Books
Transcript
Episode notes
Game & Watch Success
- Gunpei Yokoi, Nintendo's chief engineer, created the Game & Watch.
- These portable devices, each playing a single game, were hugely popular in Asia.
Yokoi's Philosophy
- Yokoi's "lateral thinking with withered technology" powered the Game & Watch.
- He used mature calculator technology, showcasing innovation with readily available components.
Game & Watch Inspiration
- Yokoi's Game & Watch idea stemmed from observing a businessman on a train.
- The businessman fiddled with his calculator, highlighting the demand for portable entertainment.