
Nintendo: The Console Wars
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Sega vs. Nintendo: The Game Changer
This chapter explores the revolutionary impact of Electronic Arts' John Madden football game on the video game industry, particularly highlighting its initial release on the Apple II and the negotiations between EA, Sega, and Nintendo. It examines how Sega's innovative marketing strategies and competitive practices transformed the gaming landscape and led to significant sales success, particularly with the Madden franchise. Ultimately, this discussion illustrates the fierce rivalry between Sega and Nintendo during the console wars and the shifting dynamics that defined the era.
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